Ideas beyond the expected
Systems, technology,
and creative work.
Practical writing about creating better systems; technology you can use; responsible use of artificial intelligence and cross-boundary creative work.
The invisible work supporting a reliable digital ecosystem.
Much of the behind-the-scenes work supporting a reliable digital ecosystem remains unseen: architecture, data governance, access controls, testing, monitoring, documentation, disaster recovery plans and ongoing human involvement.
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Technical support is systems design in disguise.
Technical support is more than merely resolving individual issues. Each instance where technical support is required provides insight into how tools, information, access rights, training and internal organizational systems can be improved.
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Digital transformation is not buying more software.
A successful digital transformation is driven by people, processes, information, ownership and measurable results -- not another subscription to some new piece of software.
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Technology for creative companies: Protecting the work without limiting it.
Artists, labels, studios, publishers, and event producers can utilize technology to manage rights, assets, collaborative efforts and publish content without limiting their creative abilities.
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From WordPress websites to connected digital ecosystems.
Decades of building websites have resulted in a broader perspective on connectivity between canonical data, publishing, digital assets, structured relationships, AI and various individual websites.
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Human judgment is infrastructure: Incorporating responsible AI into actual work environments.
Responsible AI is not simply about having accurate prompts. Human judgment, verified sources, provenance, approval boundaries and accountable workflows are essential components of responsible AI in real world applications.
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When creating custom software makes sense and when it doesn't.
Custom software has the potential to add significant value to a company's bottom line. However, sometimes existing software solutions provide greater value. How do you assess the costs associated with developing custom software versus using off-the-shelf software? How will you maintain the software once developed? Who will own the software? What are the risks of using custom software? What are your responsibilities for maintaining the software over time?
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You don't need more disconnected software.
Software sprawl creates duplicate data, fragile workflows, and hidden costs. When should you retain, consolidate, integrate, replace or build?
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Before you automate anything: understand the work process.
Before automating or integrating an AI solution, you must first understand the people involved in the process, the information they need to access, the decisions they must make, the exceptions they encounter, and the friction points that exist within the actual business process.
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What is Free the Line? Creative systems that span across traditional lines of thinking.
Free the Line brings together system's design, web development, project management, AI integration, design, and creative production to create work that crosses traditional boundaries.
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